A Treasure Trove of Music Biz info

Well, I was researching some books on the music industry when I came across one called the Future of Music written by Davis Kusek and Gerd Leonherd. I was about to purchase it on amazon when I discovered that it is available as a free download podcast off of itunes! These two authors definitely did their research because the shear wealth of knowledge contained within the book is astounding. Here, paraphrased, is an excerpt from chapter 6.
" The music industry no longer solely caters to the "popular market" where youth make up a large demographic. In times past, this was where the majority of record sales was because the music was popular, thus the term pop-music was formed. Now since the internet has taken over, more music than just "pop" can be heard. The "net" generation actually end up using the internet as a means to find new music and then purchase it. Speaking of the net generation, online music retailers such as iTunes actually sell a larger bulk of music digitally than other companies that sell compact disks! The youth actually benefit from free online music sources because a credit card is no longer needed to purchase music. Napster cited this as a major hurtle because the majority of the youth music demographic don't have access to a credit card."

This is what the book looks like.



This is just but a taste that this book has to offer. I will be posting more upon it soon.